Proposal ID: SEP-210511714
ICCS project ID: 63106800-01
Role: Coordinator
Acronym: SocialTruth
Topic: ICT-28-2018
Type of action: IA
Call identifier: H2020-ICT-2018-2020

Open Distributed Digital Content Verification for Hyper-connected Sociality: SocialTruth

Duration in months: 36
Fixed keyword 1: Distributed Social Networks
Fixed keyword 2: Social media
Free keywords: digital media, content verification, blockchain, natural language processing, semantic analysis,
machine learning, artificial intelligence, expert system

The extreme growth and adoption of Social Media, in combination with their poor governance and the lack of quality control
over the digital content being published and shared, has led information veracity to a continuous deterioration. Current
approaches entrust content verification to a single centralised authority, lack resilience towards attempts to successfully
“game” verification checks, and make content verification difficult to access and use. In response, SocialTruth’s ambition is
to create an open, democratic, pluralistic and distributed ecosystem that allows easy access to various verification services
(both internal and third-party), ensuring scalability and establishing trust in a completely decentralized environment. The
distinctive advantages are: a) avoidance of vendor lock-in through access to configurable combinations of various content
analytics and verification services (with support for text, image and video content) via standard Application Programming
Interfaces; b) distributed trust and reputation establishment powered by blockchain technology, ensuring immutability and
auditability, revealing information cascades and empowering an information veracity observatory; c) integration of lifelong
learning approach for detection of new paradigms of fake news; d) easy interaction through a Digital Companion that allows
convenient everyday access of individual users to verification services from within their browsers. SocialTruth will benefit:
a) Individual users to verify the validity of Social Media content and prevent misinformation spread; b) Media organisations,
content authors and journalists to boost their investigative capabilities by enabling improved cross-checking of various
multimedia information sources; c) Search engines, Social Media platforms and e-advertising networks to improve
information veracity and contribute into a more sustainable and quality-oriented web and social media ecosystem.

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